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JOHN DEERE'S COMPANY SET

Wayne G. Broehl Jr.

12198

2 total reviews

Regular price $59.95 USD
Regular price $79.90 USD Sale price $59.95 USD
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We combined the John Deere Company set, with volumes 1 & 2, and we’re offering them to you at one low price! This set gives a complete historical narrative of the beginnings and growth of the famous John Deere Company. 

This set includes:

John Deere's Company, Volume 1

The history of Deere & Company is several stories at once. John Deere's Company - Volume 1: From the Steel Plow to the Tractor 1837-1927 is the story of rural and small-town America from the time eastern farmers began moving into the Midwest in the early 1800s, through the American industrial revolution of the late 19th century and up to the creation of the first John Deere tractors. 

It is also the story of an American folk hero remembered as the man "who gave to the world the steel plow." This volume explores an uncommon family whose members, for 145 years, directed the destiny of one of America's oldest business firms—now the largest agricultural machinery manufacturer in the world—until the first non-family member was named chief executive officer in 1982.

This is an updated and revised edition by award-winning author Wayne Broehl, Jr. (The Molly Maguires and International Basic Economy Corporation). Broehl has taken these several historical threads and woven them into a lively and absorbing historical account. His original work has been divided into two volumes and is accompanied by original illustrations, images drawn from the Theo Brown Archives, and more.

This volume follows the company's role in the extraordinary growth of the American agricultural economy; its role in the discovery and application of major innovations in machinery and manufacturing methods; and, finally, its role in sharing that technology throughout the world. Also covered is the involvement of the Populist movement in the 19th century, the early attempts of unions to organize the farm implement industry, and the competitive tactics and strategies of industry leaders whose companies battled each other for market share.

 

John Deere's Company, Volume 2

John Deere’s Company is an engaging two-volume narrative account of Deere’s growth from its foundation by a blacksmith to its position as a dominant maker of agricultural machinery. This is Volume 2, which covers company history from 1928 to 1982—essentially from the Model GP tractor to the 40 Series tractors.

Author Wayne G. Broehl Jr. dedicated the better part of a decade to this work, and the comprehensive overview of John Deere is packed with details on the entire industry as well as insight into some of the most fascinating strategies, backroom deals, and near-miss acquisitions in agricultural company history.

The story follows the company's role in the extraordinary growth of the American agricultural economy, its role in the discovery and application of major innovations in machinery and manufacturing methods, and, finally, its role in the sharing of that technology throughout the world.

Readers are privy to intriguing backstories, including the partnership with Caterpillar, Charles Wiman’s strategy for taking over the number one position in the agriculture industry, the collaboration with Yanmar, and the fascinating merger attempt with Fiat—as well as consideration of a joint venture with Deutz.

Broehl Jr. has woven these complex threads into a lively and absorbing historical account that is a must-read for anyone who loves the history of heavy machines and American industry.

Customer Reviews

Based on 2 reviews
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R
Raymond Ritt

Was looking for both books to be hard cover.

J
Jackleen Dohlman
Somewhat Disappointed

Disappointed that as a set, one book is hardbound while the other book is softbound. Unusual for a book set. Any rate, both arrived in good shape.

Customer Reviews

Based on 2 reviews
0%
(0)
0%
(0)
100%
(2)
0%
(0)
0%
(0)
R
Raymond Ritt

Was looking for both books to be hard cover.

J
Jackleen Dohlman
Somewhat Disappointed

Disappointed that as a set, one book is hardbound while the other book is softbound. Unusual for a book set. Any rate, both arrived in good shape.