How did one of the biggest-selling brands in history go under? There are a variety of reasons and opinions, all of which are explored in this book. These 192 color pages will provide hours of enjoyment to International Harvester collectors, restorers, Red Farmers, and other fans of the brand.
Former International Harvester Company executive and former IH dealer Paul Wallem spent two years interviewing 50 dealers, farmers, restorers, and collectors, as well as former IH executives involved in the merger with Case.
The Breakup: What Really Happened not only examines the causes of the dissolution, it pays homage to this magnificent brand that has long outlived the company. That’s due, in large part, to a growing number of ardent collectors, many of whom spend thousands of dollars to meticulously restore their IH equipment to “better than new.” They meet regularly at regional and national “red events,” and keep the iconic IH brand alive.
Author: PAUL WALLEM
Item Number: 9875